At a time when housing prices have increased along with VAT changes, there are still opportunities to buy new apartments at a fair price. In the south of the Capital, Ananda Residence currently offers apartments at €1,275/sqm, a level significantly lower than the Bucharest average and below the Popești-Leordeni market average due to the current pre-sale offer.
The increase in the VAT rate to 21% has changed the calculations for many buyers with a fixed budget, both among those relying on their own savings and those applying for bank loans. In this context, new residential projects that manage to maintain competitive prices and offer additional benefits are attracting more attention, especially if the developer has a proven track record and a good reputation in the market.
A concrete example is Ananda Residence, one of the residential projects in Popești-Leordeni, which has a special pre-sale offer for its second development phase for those interested in apartments in the south of the Capital. With prices starting from 55,900 euros + VAT and discounts of up to 7,000 euros for advance payment, Ananda currently proposes some of the most affordable homes in the area.
Pre-sale price advantage
In real estate, there is a simple principle: the earlier you buy, the more you gain. Within Ananda Residence, this principle is visible through a clear pricing structure: in Pre-Sale I, apartments are sold at €1,275/sqm, followed by €1,439/sqm in Pre-Sale II, and reaching €1,583/sqm upon completion. This is a normal pricing cycle, as the project progresses and approaches completion, the value reaches the final pricing stage, and apartments are sold at the project's maturity price.
It is important to note that the current price of €1,275/sqm is significantly lower than the average for the Popești-Leordeni area, which stands at €1,544/sqm, and well below the Bucharest average, where apartments are traded at an average of €2,053/sqm (€2,284 updated in August 2025). Essentially, by choosing now, buyers save twice: compared to the next sales stages and compared to the current market average.
Thus, those looking for apartments on Biruinței Street or in modern complexes in Popești-Leordeni have the opportunity to buy at a much more competitive price and secure a profitable long-term investment.
What Ananda offers buyers
The developer's current offer is based on four major directions:
1. Safe and profitable investment opportunities
By launching Ananda Smart Invest, the group paves the way for those who want to invest in real estate without purchasing an apartment directly. Investments can start from just 1,000 euros, with promised returns reaching up to 15% in 20 months. It is an accessible solution for young professionals, entrepreneurs, or families looking to diversify their financial portfolio. Request information here: contact@anandaresidence.ro
2. Modern and energy-efficient complexes
Ananda builds affordable new apartments with a focus on energy efficiency, which means lower bills for residents. The projects include integrated facilities, ranging from commercial spaces and kindergartens to fitness and wellness centers.
3. Experience and trust
The Ananda Group already has a solid portfolio, with 18 complexes completed and delivered between 2018 and 2025, totaling over 3,300 homes. This experience guarantees the developer's reliability and the absence of risks for buyers.
4. A culture of modern living
Through a market study conducted with Reveal Marketing Research, Ananda demonstrates that living in the south of the Capital meets current needs for comfort and lifestyle. The apartments on Biruinței Street and the surrounding areas come with access to green spaces, playgrounds, as well as wellness facilities such as fitness, spa, massage, or yoga. The community created around these projects is constantly growing.
Real estate market: new apartments vs. old apartments
Another essential aspect for buyers is the comparison between new and old apartments. Currently, owners of old apartments have raised prices, taking advantage of the fact that these homes are not subject to VAT. However, an old apartment comes with hidden costs: expensive renovations, low energy efficiency, and a lack of modern facilities.
Long-term, the affordable new apartments in Ananda Residence offer greater value: they are more energy-efficient, involve lower bills, and offer a modern lifestyle in a developing community.
Factors making the south of the Capital an attractive area
Despite the challenges related to VAT, inflation, and interest rates, the residential sector remains solid. Here are several factors that explain why the southern area and projects like Ananda Residence attract buyers and investors:
• Constant demand for housing – Bucharest continues to be an economic and demographic pole of attraction, which maintains a high level of demand.
• Migration toward complexes with integrated amenities – buyers are no longer just looking for an apartment, but for a complete living experience.
• Possibility of affordable investments – through Ananda Smart Invest, the public can participate in real estate developments with small amounts but attractive returns.
• Accelerated urbanization in the south of the Capital – infrastructure and communities are constantly growing, transforming Popești-Leordeni into an increasingly desired area.
• Stability and long-term vision – The Ananda Group, along with partner companies Siena and Unik, has already delivered over 3,000 homes and has clear plans for 2,500 new apartments over the next four years.
The right time to purchase a new apartment is now
The current context of the real estate market shows that the advantage lies with those who buy now. Pre-sale prices at Ananda Residence, starting from €1,275/sqm, are below the market average, and discounts for advance payment add extra attractiveness.
For those looking for new apartments in Popești-Leordeni, on Biruinței Street – in the south of the Capital, the opportunity to buy during the construction phase means an immediate financial advantage and a secure long-term investment.
Ananda Residence offers affordable new apartments and a vision of modern living, where community, facilities, and energy efficiency are integrated into a complete lifestyle.
In a constantly changing market, one thing remains certain: those who buy earlier gain more.