In the urban bustle of the south of the Capital, where the border between District 4 and Ilfov is blurring, the developer Ananda Group is accelerating work on Phase II of the Ananda Residence complex. Located on Biruinței, the most sought-after street in Popești-Leordeni – West area, the project adopts a residential concept designed to meet the challenges of rapid urban development: construction quality, sustainability, and parking.

With a clear vision to deliver a residential complex at modern standards, the developer Ananda Group announces new sustainability technologies and a sustained pace of work at this time. The project obtained its building permit in July 2025 and features a medium height regime: 2B+GF+4+5R. For two of the complex's buildings, the management team aims to move ahead of the planned deadlines, with a completion goal in 2026.

Accelerated progress: proof of the commitment assumed by the developer Ananda Group

"We have over seven years of experience in real estate development and we want to prove it; our ambition is to complete the work faster than initially planned, in order to provide new residents with their long-awaited homes in a timely manner. We are committed to delivering a higher standard of quality than is traditionally perceived in the local real estate market. For us, this means paying close attention to the structure, thermal insulation, and finishes," said Attila Ivacson, CEO of Ananda Group.

The sustained pace of construction work confirms the dynamism and efficiency of the Ananda team. Major progress in the execution of the reinforced concrete structure (data from October 2025) confirms the completion of essential stages in two of the buildings in the complex – phase II.

Intensive work is underway on one building: the slab has been poured over the ground floor (reinforced concrete floor) and work is underway on the columns for the first floor. This stage indicates that the superstructure has exceeded ground level and work has begun on the upper floors. At a second building, the infrastructure works are nearing completion, with reinforced concrete slabs being laid over the underground levels (level -1 and level -2). This significant progress marks the transition from the underground phase to the actual construction of the floors, according to the schedule set for Ananda Residence II.

"The construction standard in Popești-Leordeni is moving to a new level. Compared to the first phase of the residential complex, in the current stage we will make significant improvements in the quality of finishes to offer a higher standard of comfort and aesthetics. We comply with the new sustainability standards by integrating modern technologies: photovoltaic panels and electric car charging stations. In addition to aligning ourselves with the requirements of a European capital that supports environmentally friendly solutions, we want to dispel the perception that developments in the south of the capital are remote and inaccessible: we are located in the immediate vicinity of Sector 4, we benefit from a better price per square meter and, above all, excellent connectivity via the M2 Metro line. Living here means being integrated into the southern ecosystem of the capital, but at much more affordable costs," says Cătălin Aniculaesei, Chief Revenue Officer of Ananda Group.

Solutions needed in new neighborhoods: sustainability and freeing up pedestrian space

A central aspect of the Ananda Residence II vision is lifestyle-enhancing solutions, which demonstrate an understanding of the challenges in a rapidly developing area. The developer has identified two areas with potential for improvement in the area and proposes integrated solutions in the Ananda project:

– The response to the electricity cost crisis and the eco trend: alignment with sustainability

The Ananda Residence complex is designed to align with sustainability trends by integrating green solutions. Photovoltaic panels will be installed to reduce maintenance costs and minimize the complex's carbon footprint. In the context of rising electricity costs, this measure is a solution that benefits future residents. Recognizing the shift towards electric mobility, the developer is providing the necessary infrastructure for the vehicles of the future, offering charging stations for electric cars in the new complex.

– Solution to the parking problem: underground and above-ground parking lots

The accelerated development in Popești-Leordeni involves a higher volume of motor vehicles, emphasizing the need for parking spaces to meet demand, so that sidewalks and green areas do not become improvised parking lots.

Ananda Residence directly addresses this need: underground and above-ground parking lots are an essential solution for this developing area, ensuring a parking space for each resident, with the aim of respecting pedestrian spaces, as required in a modern urban area.

The stage of construction, an indicator for real estate investors

The new building regulations, focused on sustainability and quality, aim to meet the need for modern housing and offer an unmissable financial opportunity.

"We want Ananda Residence to be a benchmark for sustainability and an investment property, which is why our pre-sale prices (starting at €1,275/sqm) are below the average price for new apartments in the capital (€2,333/sqm in September). A higher standard of quality is a commitment that starts with the foundation and extends to customizable finishes. Our real estate product has a clear objective: modern apartments that are affordable for young people and profitable for investors. We understand that young people are looking for good prices, but also sustainability and community. Therefore, our project is aligned with these visions: energy efficiency, generous green spaces (over 30% of the area), and civilized parking solutions. An apartment thus becomes a safe investment. Our previous projects have appreciated by over 40% in just two years, and the rental yield remains consistently above 6% per annum. This is the result of a long-term strategic vision and the trust we have built in the community," says Attila Ivacson, CEO of Ananda Group.

Pre-Sale Opportunity: The Right Time for Good Investment Decisions

With good progress on the construction site and a firm commitment to build and complete two of the buildings by 2026, the Ananda Residence project is a suitable real estate investment. Buyers who act now, during the pre-sale phase, benefit from the best price throughout the entire development cycle of the project: discounts of up to 7% for full payment and prices starting at €55,900 + VAT.

By integrating facilities such as proximity to the Berceni Metro station (15 minutes' walk), commercial spaces, fitness and wellness centers (Siena Fitness & SPA, Centrul Vieții), the developer is actively contributing to the transformation of Popești-Leordeni into a benchmark residential hub, offering a strategic alternative to housing in the capital without sacrificing accessibility or quality of life. It is a strategic step for those who understand that the future of urban living is defined by quality, efficiency, and smart solutions to everyday problems.

About the Developer Ananda

The Siena, Unik, and Ananda Residence group of companies, united under the brand name ANANDA, have been operating on the real estate market for seven years, during which time they have delivered over 3,000 homes in the southern part of the Bucharest-Ilfov region.

The group's core values reflect a deep commitment to integrity, transparency, and responsibility, supported by a vision oriented toward balance and harmony, authentic care for the community, and a constant focus on wellbeing and inner balance.

A recent study conducted by Reveal Marketing Research confirms this trend, showing that the south of the capital is no longer a peripheral area, but a rapidly expanding urban development hub: 55% of respondents would consider purchasing a home in this area, and 54% recognize the high potential for real estate investment due to the excellent quality-price ratio.